This article is adapted from a news release.
Alvar Pet A Finnish pet food company has purchased Verkkokauppa Kivuton Kivuton, a Finnish pet-focused online shop. Alvar Pet announced that Juuri Partners would be joining them as a strategic partnership.
Together, Alvar Pet and Kivuton will form the largest online store in the Nordics specialized in pet health, offering pet owners a wide range of veterinarian-developed products and diets individually tailored to pets’ needs, said the company.
Ilari Haataja is the co-founder of Alvar Pet and its CEO. He said, “We’re excited to bring our expertise together with Kivuton.” Kivuton, originally a vet clinic with a strong focus on animal health, has been around for a long time. We can now offer pet owners a wide range of special diets and a unique level of nutritional expertise.
Juuri Partners is a Finnish investor in growth. They have also become a strategic shareholder. Anita Ojala is a partner at Juuri Partners. She said, “We’ve closely watched the growth of the pet industry and we see exciting opportunities for growth, particularly in the online sector.” By combining an established brand for pet nutrition with an online shop specializing in veterinary pet food, we are creating a market leader that can cater to the health of pets in all aspects. Together with the entrepreneurs, we are thrilled to be a part of this amazing growth story.
Alvar can now take its next steps with the partnership and investment, according to Alvar. Haataja. He said, “Our collaboration has been outstanding from the start. We share the vision for the company’s development as a leader in sustainable pet care throughout Europe.”
Alvar Pet is a leader in the premium pet product market.
A Bloomberg Intelligence reportThe global pet industry is expected to reach US$500 billion in 2030. The demand for pet food that is tailored to each individual has grown as well. Alvar Pet has a database of over 100,000 dogs. More than half have specific needs. Owners seek to meet these through diets.
Pet owners show an increased interest in providing nutrition to support the health and needs of their pet. Haataja. Alvar Pet products are created under the guidance of our veterinarian, while Kivuton has the largest range of specialty diets available in the nation. We aim to bring premium, responsible pet food to more pet owners in the Nordics.
Alvar Pet has grown to be one of Europe’s most successful startups within the pet sector in just three years. Alvar Pet’s and Kivuton’s combined annual sales have exceeded EURThe organic growth of 60% per year is 10 million dollars (US$10.8 millions). Alvar Pet provides services to more than 40,000 households with pets in the Nordic region, including Finland, Sweden, and Denmark.