STEPN and adidas have partnered to create a line of sneakers with non-fungible tokens (NFT).
Move-to-earn, a platform for gamifying wellness, has collaborated with global sports brands to create a collection of limited edition generative NFT shoes inspired by adidasThe most popular running silhouettes.
These 1000 STEPN x Adidas Genesis Sneakers feature the lightning bolt logo of STEPN and Adidas three stripes, and are minted in Solana. SOL Each blockchain is unique.
This drop marks the beginning of a partnership that will last a full year and include both physical products as well as digital ones.
Shiti Manghani is the CEO of STEPN Her main goal was to get the Web3 communities active and excited by FSL. She told me that “activity, fitness, and lifestyle are at the core of both brands” via Zoom.
Exclusively, the executive revealed that this integration would also include the apps for both brands and “a product-level collaboration” to encourage people to run.
The collaboration shows how you can earn and move in the real world while earning money on your virtual platform,” added Sherry. The collaboration’s phygital components are currently under wraps. However, STEPN has sold out its previous edition. ASICS – a partnership for your success It is telling.
She said that the year-long nature of the partnership was important. “A solid, long-term, sustainable collaboration will be beneficial for both communities.”
Launched by STEPN in 2021, it now has five million users registered, making it one of the most popular lifestyle reward apps worldwide. The combination of Web3 and gaming (IPSOS estimates that the industry will reach $522 billion in 2027), as well as the STEPN app, has made it a global leader. Wellness Industry: $1.5 Trillion It is the winning combination.
Manghani says that “NFTs” are not just collectibles, but are now integral parts of gameplay. He is referring to different attributes such as comfort, durability and efficiency.
The STEPN x adidas Genesis Sneakers Collection will be available via the MOOAR Marketplace The price is 10k in GMT’s native STEPN GMT Token (currently around $3000). Manghani says that the number reflects STEPN floor price at 19K GMT.
A two-phase lottery will begin on April 17, with 200 NFTs being released to a list of participants, including the ALTS by adidas Web3 Community Plus eligible members from the wider FSL community. The sale will take place between 18-21 April.
This collaboration is the result of a previous partnership between STEPN, Steve Aoki and his label. AoK1Verse In October, the ecosystem is a great time to visit. August is the month of ecosystem. adidas Originals and BAPE have teamed up On a limited-edition sneaker collaboration with an NFT digital version.
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