People of Kolor, a South African design and advertising agency has won the award for best in class. The Most Customer-Focused Digital Brand Development Agency in 2024 International Martech Awards.
The awards, which are presented by Innovation in Business (a division of B2B publisher AI Global in the United Kingdom), recognize the convergence of technology and marketing excellence. They also honour individuals, businesses and solutions that have reshaped marketing strategies using innovation and technology.
It is an honor to have our work recognized internationally. This award allows us to show our clients and potential customers that we can offer tangible value to them in an exciting, evolving industry.
The agency says that marketing technology (martech) is a term used to describe a range of tools and technologies, such as AI and analytics, which businesses can utilize to optimize their marketing. As businesses strive to connect with consumers to provide more personalized offerings, martech has become an effective tool for growth. The martech market, which is estimated to reach USD$413.6 billion in 2023 will continue to expand rapidly.
This category is aimed at the client. Martech Award-Winning Businesses The article highlights a marketing agency which has been successful in helping brands to implement client-centric technology. This puts the customer’s needs at the forefront of all martech initiatives.
Marketing tech which can meet these changing expectations will be what keeps consumers coming back. Martech which is authentically and non-invasively personalises content in a way that’s not intrusive can be an example. Pretorius says that it is sometimes easier to say than do.
People of Kolor, founded in 2021 by the agency, has rapidly earned its reputation as an industry leader. Cape Town-based People of Kolor works with both local and global brands, developing and implementing 360 marketing and advertisement strategies with a special focus on lead generation. PoK, which works with some of South Africa’s most well-known brands, attributes its success to the fact that it is committed to martech strategies and tactics. These translate to an excellent experience for their clients’ end users.
Pretorius says brands can optimise their performance on their markets by using the huge amount of data available through marketing technologies.
We use data-driven decision making to benefit our business. Smart analytics helps brands better understand the behaviour of their customers. So they can create personalised experiences based on the needs of both their current customers and potential clients. This is the approach I think we have harnessed to consistently deliver our clients’ business outcomes”, Pretorius says.
The winners of the awards for this year will be announced on September 30. Innovation in Business According to the award, the judging panel, research team, and nominations were evaluated based on the information provided by the nominees, their votes, and any supporting documentation, as well as the findings of the fact-checking process and the research they conducted.
Pretorius concludes, “Not bad for a timid boy from Pretoria that decided one day to try himself.”
People are encouraged to Click here to learn more View the complete list of winners.
Visit our website for more details www.peopleofkolor.com.
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People of Kolor Advertising & Design Wins at the 2024 Martech Award People Of Kolor Advertising & Design People of Kolor Martech Awards Martech Awards is a Martech Awards company. Marketers Award 2024