TOPEKA, Kan., (WIBW), – Students shadowed MB Piland Advertising and Marketing, LLC.
MB Piland The 9th Annual Career Test Drive Shadow Day was held for College Students.
Six area colleges, including K-State and KU, and Wichita got a chance to learn how marketing professionals at an agency develop client relationship strategies and do brainstorming.
Martha Bartlett Piland is the CEO and president of MB Piland Advertising and Marketing. She said, “We take them through a role-play of what an actual meeting with a client would be like. They get to ask countless questions and learn how to act on their own.” They will see the creative strategy brief. They’ll be required to analyze and review some creative work. They’ll learn some interviewing skills as well as some networking skills.”
Click here if you or someone else is interested in the Shadow Day next year. Click Here to Learn More.
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