Chennai:
SaaS Startup
Zepic has raised $2.1 Million, a major part of which is from Chennai.
Investments in the future
In a preseed round, the venture capital company Neon Fund, and investors who include senior executives from Apple, Microsoft Zoho Freshworks Chargebee, are supporting this startup. Neon Fund has invested $55,000 in this venture.
This US-based startup is focused on personalizing customer engagement and automating marketing. It hopes that its platform that combines all data from customers will improve engagement and insight.
Sreelesh Pilai, co-founder of the company, said that their product had a unique value proposition with good margins in spite of competition within customer experience landscape. He said that the market was moving toward combining customer insights and journeys (analytics). He told TOI that “you need to be able personalise” if you have an accurate picture of your customer.
There are many marketing automation platforms. But there are few options that combine both. The big platforms will have to redesign their platforms. “There is an opportunity to have real-time, omnichannel platforms,” said he.
Zepic says its platform is able to ingest any data, including customer information like reviews and product inventories.
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