Salsify is further developing its technology to help companies create and share content that will win over online shoppers.
About 800 people attended the Digital Shelf Summit, held by the company in Nashville, Tennessee last week. They shared their knowledge about the ways the company uses AI, automation, and other innovative developments to better manage and distribute branded images and product descriptions to increase conversion rates and attract customers online.
Salsify’s client list includes brand manufacturers such as Mars, L’Oreal and Coca-Cola; retailers and distributors like Albertsons, Carrefour and Metro.
Salsify will invest $38,000,000 in 2023 to improve its production innovations, which include AI and automation. This investment is aimed at improving the product experience management system, by engaging online shoppers and converting them with useful digital content on multiple channels.
Salsify PXM Advance was made available to the public in the first quarter of this year. It is the latest version of the Product Experience Management Platform. PXM Advance includes technology improvements in several areas.
- AI in the creation and distribution of product content
- Increased efficiency of product content governance, syndication and distribution.
- Increase conversions by enhancing the content below-thefold.
- Salsify’s new PXM App Center is a hub for PXM innovations from Salsify, its partners and other technology companies.
Salsify says that PXM Advanced allows brand manufacturers to:
- Centralize product information into a single source of truth product management system (PIM), unified with the syndication software.
- Product experiences are designed to drive sales by connecting with every PDP (product detail page) on every site where your customers go.
- Automation, AI and workflows can automate and streamline PXM processes.
Salsify states that “a redesigned process for product content setup helps you to send the correct content with less mapping work,” PXM Advance, it says, “validates the content in real-time against retailer requirements and saves customers valuable days during the mapping process”.
Salsify claims that PXM Advance, among other improvements, uses AI Large Language Models (AI LLMs), which are used in the workflow functionality. This allows users to create and update product content on a large scale, while still allowing for human approval and review. Salsify notes that the platform’s AI is “based on over 740,000,000 products published in 950 locations worldwide,” and “powers real-time verification of product content to ensure retailer requirements are met prior submission.”
Salsify, a visual content platform powered by AI for retailers, brands and developers announced in March that they were integrating Vizit’s Conversion Optimizer app into Salsify PXM Advance. This was to boost ecommerce sales.
Vizit states that their patented technology is “a 24/7 merchandiser”, analyzing, reorganizing and presenting attractive images of products to maximize conversion rates.
Ghirardelli Chocolate Co. says that Vizit’s and Salsify’s technology platforms are essential to the company’s online business.
Pam Perino is Ghirardelli’s Digital Content Operations Manager. According to a Vizit and Salsify press release, the AI capability of the PXM Advance and conversion optimizer provides digital management “across each SKU of your catalog, making sure the visual presentation and preferences of your products are finely tuned for your target audience.”
Paul Demery, a contributing editor at Digital Commerce 360, covers B2B technology and digital strategy. [email protected].
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