Briefing|E-commerce and Influencer economy
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Every day, people are inundated with online ads that promote new products and services. These advertisements promise life-changing improvements. The Modish Tumbler. Sleek pans. Amazing cleaning products. Air purifiers that are overblown Click on this link to see the results. Productivity. Happiness. Nirvana.
Buy it.
The Times’ product-recommendation service Wirecutter tests many of these products that Americans post on social media. While some of these products were liked by our testers, they are usually built with empty promises. Today’s email will explain how the $6 trillion industry of e-commerce became clogged with garbage.
Pay to Sell
People who shop online are exposed to the influencer industry. Influencers are often part of affiliate revenue networks like Amazon. Influencers make money when their followers click a link to buy something. It’s no wonder people are bragging about their favorite Amazon purchases or raving about a new gadget that has transformed their lives.
Influencers are also paid by brands to promote their products. People with large audiences make deals. Tens of thousands dollars per post. When enough users like or share the post, TikTok algorithms, Instagram, and YouTube pushes it out to a larger audience. This results in a virtual blizzard.
Take a look at these Spin scrubbers“Instaclean” is marketed online as a solution for all your cleaning problems. “In VideoThese devices produce rings of suds that appear to be lifting all dirt beneath. Ellen Airhart is Wirecutter’s cleaning expert.
They’re actually the worst tools for cleaning we’ve tested. Ellen tried to scrub a soap scum covered shower with two TikTok spin scrubbers for six hours. These spin scrubbers sprayed water all over the place and cost up to $50. Ellen suggests a $1 sponge instead.
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