StreetCred Communications, LLC (“StreetCred”), a public relations agency that specializes in providing the best possible PR work for the financial services sector, has announced the promotion of senior vice-president Rob Farmer. The addition of this highly-experienced professional will enhance a roster already stacked with talent.
The Farmer has more than 20 Years of Experience financial services He brings a wealth of communications expertise to his role. He spent the majority of the past decade working at Charles Schwab & Co. where he was responsible for PR in the institution business, serving independent advisors. He worked at a communications agency for over 10 years, where he provided strategic communication counsel to regional, national, and global financial brands. These included banks, insurance companies and wealth management firms. Farmer started his career as both a journalist and an editor.
StreetCred has consistently grown from inception, with clients embracing its nimble, focused and accountability-driven approach to Public relations. The agency, now in its fourth anniversary year has a solid reputation of providing high-touch services tailored to each client’s specific needs. StreetCred’s proven approach and industry knowledge ensure that clients have consistent opportunities to interact with media through a variety of tactics and processes. They include: strategic communication counsel, ideation, trend-spotting, networking and connections within the industry, coaching for executives and spokespersons, reporting, accountability and regular reporting.
When I worked in-house for Schwab I noticed StreetCred the moment it launched. Farmer. StreetCred was stamped on the news that came from the many third-party companies we worked with. The agency’s impact on the industry was evident, as was the impressive momentum that was created from its inception. “I am excited and proud to be a part of this team, and look forward to bringing my expertise as we move into the next phase of growth.
StreetCred takes a team-based approach to providing client services. This ensures that each client is able to access a group of PR professionals who are all trained in the roles and responsibilities of one another. Every engagement is built on the foundation of regular reporting and consistent results. Farmer and the management team are comprised of each other. Jimmy Moock, Emma Smith, Will Ruben You can also find out more about the following: Jason Lahita — is dedicated to creating an agency run by and for PR professionals.
We set out from the beginning to be different. After all, we have seen and built PR agencies in every possible way over our career. Lahita, founding partner. The entire team has embraced our PR approach and we have been able to achieve our goals by adding talent from wherever possible. In my entire career, I’ve never worked with a group more committed to client service and success. Rob was a firm believer in this philosophy from the beginning, and the addition of a professional with his level on the West Coast strengthens the coast-tocoast U.S. Presence.”
We’re thrilled to welcome Rob as a member of the StreetCred Team,” said Smith and partner. Rob is a perfect fit for this. Clients value having access to professionals who are experienced and have a thorough understanding of the finance sector. He has a wealth of industry expertise and knowledge, not to mention he is passionate about PR. This allows us to serve clients better and maintain our momentum.
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