TikTok has rivaled larger companies such as As long as TikTok’s users remain engaged with the app, “advertisers will ride it all the way until the door slams shut,” said Craig Atkinson, CEO of digital marketing agency Code3. Adamm Miguest, CEO and founder of Rapid Launch Media, which creates marketing campaigns designed to make songs go viral, said he will advise clients to stay on TikTok as long as they can.
![tiktok-artists-and-advertisers-to-stay-with-app-–-et-brandequity](https://traderstarter.com/wp-content/uploads/2024/04/7894-tiktok-artists-and-advertisers-to-stay-with-app-et-brandequity.jpg)