Date-wise News
Gaming in India to grow 30% by 2025: Mindshare-e4m Content Marketing report
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
Mindshare-e4m Content Marketing Trends report decodes how AI is driving content
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
97.9% GenZ follow influencers, Mindshare-e4m Content Marketing Trends report
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
Patanjali case: Tables turned on IMA over comments about SC
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
SBI Securities connects cricket & investments with the IPL campaign
The campaign, #PlayItRight, is a series of five films
Rohit Sharma turns 37: The Hitman’s ad and endorsement sixers
On the Captain’s birthday, we look back at some of his memorable ads from the year gone by
‘TV is the largest reach medium in India’
Samir Sethi, Head of Brand Marketing, Policybazaar, talks about his brand journey, ways to connect with audiences, advertising during elections and more
Arka Roy Chowdhury 4 hours ago
NDTV Marathi to be launched tomorrow
The launch will be attended by Maharashtra CM Eknath Shinde and Deputy CM Devendra Fadnavis
Wondrlab crafts Navratna Oil campaign with Kapil Sharma
The full-funnel marketing campaign features Kiku Sharda, Sumona Chakravarti and Gaurav Gera
Mathrubhumi appoints Anup Mathew as Senior Vice President, Media Solutions
Jaya Krishnan N takes over as General Manager – Club FM
Aditya Agarwal steps down as Cleartrip CFO
Akshat Mishra takes over as Head of Business-Finance
BSH Home Appliances India names Pinaki Gupta as Head – Brand Marketing
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
Tata Sons acquires Temasek’s 10% stake in Tata Play for Rs 835 cr: Report
With Temasek’s exit, Tata Sons now holds a 70% stake in the DTH firm along with Walt Disney which has 30%
Tata Motors is an Indian brand that customers take a lot of pride in: Vinay Pant
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Kanchan Srivastava 8 hours ago
Paramount Global replaces CEO Bob Bakish with three executives
The troika comprises George Cheeks, Chris McCarthy and Brian Robbins
Is device interoperability the key to unlocking true omnichannel marketing?
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty