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Elon Musk has officially rebranded Twitter as X.com. This transformation effective as of May 17, 2024 marks the end of the Twitter era and ushers in a new chapter for the platform.
Elon Musk, the billionaire entrepreneur behind Tesla, SpaceX and other ventures acquired Twitter for a staggering $44 billion at the end of 2022. In July of the following year, he announced his intention to rename the platform to X. While the logo and branding underwent changes to reflect this new identity, the domain name remained Twitter.com until now.
Musk announced via a tweet featuring the new X logo, a white “X” inside a blue circle that “all critical systems are now on X.com.” User inquiries previously directed to Twitter.com are now being redirected to X.com although some browsers still display the original domain.
Musk’s affinity for the letter “X” dates back to 1999 when he founded an online financial superstore named X.com. This letter has featured prominently in many of his ventures including the formation of X Corp. to finalize the Twitter deal. Musk has expressed his vision for X to evolve into a super app akin to China’s WeChat.
WeChat is a comprehensive application offering messaging, audio and video calls, social networking, mobile payments, gaming, news, online bookings and more. Musk aims for X to reach similar heights, integrating various services into a single platform. Recently, X introduced “Groq” an AI chatbot feature which has been rolled out in Europe this week.
The transition to X.com represents more than just a rebranding. Musk’s vision is to create an all-encompassing super app which could significantly alter how users interact with the platform. By integrating various functionalities, X.com aims to offer a more seamless and multifaceted user experience.
The rebranding also reflects Musk’s broader ambitions for his companies showcasing his consistent use of the “X” motif. As the platform evolves, users can expect new features and services designed to enhance connectivity and usability.
While the full implications of this rebranding are yet to be seen, one thing is clear, X.com is set to redefine social media under Musk’s leadership. The shift from Twitter to X.com is not just a change of name but a bold step towards a future where a single platform can serve multiple needs from communication to commerce.
The world will be watching closely as X.com develops anticipating how Musk’s ambitious plans will unfold and impact the digital landscape.