Boosting small business is important
As a dedicated small business owner leading a membership-driven company, Building Better Businesses By Referral, my foremost passion lies in nurturing the prosperity and resilience of fellow businesses. Every day, I tackle the challenges inherent in entrepreneurship, striving to craft innovative solutions and provide invaluable guidance.
Building a supportive community among small businesses is no small feat, and while I may not have the resources of a corporate giant, I am wholeheartedly committed to responsible and deliberate growth. Embracing strategies like social media advertising has been instrumental in connecting with companies and expanding our reach to clients across the country.
However, the proposed American Privacy Rights Act would severely restrict my and my members ability to utilize personalized ads on social media to reach our target audiences and grow. While well-intentioned, this legislation presents challenges that require thoughtful solutions. Instead of hindering small businesses’ ability to leverage personalized ads, we should explore alternative approaches that balance consumer privacy with the needs of entrepreneurs.
Recently, I had the privilege of joining forces with other small businesses who utilize tools like Meta to grow in Washington, D.C., to address these concerns with our elected officials. It was an empowering opportunity to articulate how sweeping legislation like this jeopardizes the future of our businesses and the broader small business community nationwide and hear how our elected officials are working to support small business.
It’s imperative that we continue to engage in dialogue about this issue. Let’s collaborate to find solutions that champion the interests of small businesses like ours while upholding consumer privacy rights and ensuring equitable competition. Together, we can pave the way for a brighter future for small businesses across the country.
Tammy Urbach, Broomfield