A hacker has claimed to have stolen the data of 560 million Ticketmaster customers, which could impact up to five million Australians who have a Ticketmaster account. Lead image by Gorodenkoff. The global data breach, which was revealed in a post by the hacker group ShinyHunters, claims to have 1.3 terabytes of data from Ticketmaster […]
Posted 2 minutes Ago
Three-quarters of Australian internet users are more concerned about data security and privacy than receiving personalised services, such as advertising, a national consumer study by market research firm Honeycomb Strategy has revealed. Nine in ten consumers want transparency around how their personal data is handled, 72 per cent said a company using their data for […]
Posted 40 minutes Ago
The Monkeys, part of Accenture Song has announced the bolstering of its creative department, welcoming two new associate creative directors, ex-Goodby Silverstein & Partners creative team Lennie Galloway (L) and Thomas Gledhill (R). Galloway and Gledhill have been working together for almost a decade. They began their career at FCB New Zealand, winning Cannes Young […]
Posted 41 minutes Ago
Here, B&T hands the reigns to Kate Smither, also known as The Tall Planner, for an inspiring chat with her former colleague, legendary marketer Fernando Machado on the eve of his eagerly anticipated keynote at Cannes in Cairns, Presented by Pinterest. I had the absolute privilege and pleasure of working with the brilliant Fernando Machado […]
A new Samsung Ads ‘Behind the Screens’ study by Nielsen has revealed that advertisers can maximise reach and efficiencies by allocating 30 per cent of their Total TV budget to ad-funded streaming. The study demonstrates how advertisers can deliver greater impact among key demographics through a 70/30 combination of linear and streaming ads without increasing […]
Posted 1 hour Ago
Avid Collective has unveiled a new, pro-bono campaign for environmental charity Citizens of the Reef, as it works to promote the group’s efforts to conserve Australia’s iconic Great Barrier Reef. The campaign, which launches this week, is in partnership with Mindshare and supports the organisation’s annual Great Reef Census. Avid and its publisher partners provide […]
Posted 1 hour Ago
Dentsu has predicted global ad spend to grow by five per cent this year, following “major shifts” in ad spend by geography and media channels across 56 markets with Australian spend growing, albeit slowly. The holding company predicts that $US754.4 billion ($AU1.14 trillion) will be spent worldwide by the end of the year, marking more […]
Posted 1 hour Ago
A new digital artwork by Gumatj artist and filmmaker Gutiŋarra Yunupiŋu from The Mulka Project in North East Arnhem Land will be featured on the Bourke Street 3DA billboard for one week only through a new National Gallery and oOh!media partnership. Transporting himself from North East Arnhem Land to Naarm/Melbourne’s CBD, Gutiŋarra Yunupiŋu’s Bäru Gurtha […]
Posted 1 hour Ago
News Corp Australia has restructured its business into three divisions and will make a series of redundancies, including the departure of News.com.au editor-in-chief Lisa Muxworthy. The restructure essentially removes the roles of several senior editorial executives and centralises power along national lines. The Australian Financial Review reports that the restructure aims to save $65 million […]
Posted 2 hours Ago
Reports out of Japan this morning suggest that Toyota will not be renewing its partnership with the International Olympic Committee after Paris 2024. When announced in 2015, the automobile brand’s deal was reportedly valued at $1.2 billion. The partnership extended across four Olympic Games and ended at the end of the 2024 Paris Games. Japanese […]
Posted 2 hours Ago
Foxcatcher, RyanCap’s data and technology business, has launched its new audience and activation product, WorldView Retail, to help marketers predict customer lifetime value. The WorldView Retail model predicts each customer’s lifetime value through behavioural segmentation and first-party data, allowing marketers to design more targeted journeys. Worldview Retail enables brands to maximise ROI and customer growth […]
Posted 2 hours Ago
LiSTNR has announced a key partner to further accelerate its data cleanroom strategy with DataCo Technologies. The additional data cleanroom solution will allow advertisers to integrate their own databases with LiSTNR’s 1.95 million first-party database, which ensures campaign effectiveness and local safety and privacy compliance. DataCo Technologies is a leading home-grown, Australian cleanroom solution with […]
Posted 2 hours Ago
UM Australia has been appointed as Canteen’s media agency of record, effective immediately. UM’s remit for Canteen encompasses performance and above-the-line media strategy plus planning and buying, with a clear objective to grow supporter numbers in order to reach more young people impacted by cancer. Andrew Clift, managing partner, (house of performance), UM said: “To […]
Posted 2 hours Ago
Anytime Fitness Australia and The Hallway have released a new audio campaign under the “Find Your Fit creative” platform launched late last year. The campaign, which runs on Spotify and targets listeners across Australia’s most popular music genres, introduces us to a cast of unique gym goers whose music tastes complement their workout styles. Directed […]
Posted 2 hours Ago
The Western Sydney Wanderers have signed an epic new sponsor as they look to expand their inclusive competitions. Meanwhile, someone needs to tell the Parramatta Eels that renewing an old sponsor isn’t enough to win them a premiership again. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from […]
Posted 2 hours Ago
One of the busiest women in the industry, B&T pestered Beverley McGarvey, president of Network 10 and head of streaming at Paramount ANZ, just enough that she agreed to chat with us. After stints at TV3 in Ireland and Mediawork NZ, McGarvey made the move to Network Ten in 2006, starting out as the head […]
Multi-award-winning creative leader Jay Morgan has launched POPULA, a creative brand agency on a mission to redefine brand advertising for a mobile-first world. Working as a creative and innovations director at The Monkeys from 2017 – 2020, Morgan saw a gap emerging in creative content. “We were asked to create content for more and more […]
Posted 4 hours Ago
With less than two months until the world’s eyes turn to Paris, B&T was delighted to be in attendance at the beautiful Bennelong Restaurant at the iconic Sydney Opera House as Stan Sport announced its comprehensive coverage plans for 2024’s showpiece event – the Olympic Games. Stan Sport will feature every event from Paris 2024 […]
Posted 20 hours Ago
As much as B&T enjoys Nine’s The Summit, we felt Sylvester Stallone’s ‘Cliffhanger’ had a far better eviction process.
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Look no further than the value of regional areas than these testimonials. Or listen to Icehouse’s Great Southern Land.
Posted 23 hours Ago
Best known for his brazen fashion sense, Christian Wilkins joins dad Richard on this new & decidedly frock-free podcast.
Posted 23 hours Ago
Here’s important work from Reconciliation Australia. Plus, there’s no John Farnham songs or a trip to a polling booth.
Posted 23 hours Ago
In what was no easy task, B&T counts down the top 10 indie media CEOs.
Posted 23 hours Ago
The Benevolent Society is much like the office clean freak – doing good for everyone, just without the obvious OCD.
Posted 23 hours Ago
Nine’s mastheads to ramp up its financial advice beyond two-minute noodles & moving back in with your parents.
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You can now watch MAFS New Zealand on 9Now. Although the media company probably has bigger problems at the moment.
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Who hasn’t dreamed of chucking it all in for their own ecommerce business? Here’s tips for picking a stud from a dud.
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Melbourne commuters to be given free mystery media platform from last century. Yes, print returns for a short time.
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Carsales teams with the top-of-the-table Swans in latest campaign. Also cue the bandwagon jumping Sydney supporters.
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Nothing says “midlife crisis” like a Porsche, does it? Or for men who can’t afford one – the ill-thought-out ponytail.
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Insurer acknowledges passionate footy fans in latest campaign. Although not the drunk, abusive, streaking type.
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Anyone using Photoshop for staff leaving cards never got a look-in.
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Are Media is giving women a “brand new way to shop”. Not that B&T thought they needed anymore encouragement.
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Is your passion gardening manures, trifles or decoupage? Think it would make a great podcast? Here’s your chance.
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Are you an ahm member? Well, get set to bore colleagues senseless with your Mad Max review with this free movie offer.
Posted 1 day Ago
GumGum nabs Singapore-based Niall Hogan for GM role. Says he’s looking forward to the chewing gum & beer after 10.30.
Posted 1 day Ago