This week brings new service offerings, agency acquisitions and client partnerships.
Allied Global Marketing
Allied Global Marketing launched Pride, a new worldwide performance solution. The offering sets the benchmark for inclusive marketing strategy with a dedication connecting clients with the LGBTQ+ community.
Atomic London
Atomic London was chosen as Greater Anglia’s integrated creative agency. The agency will expand its relationship with the company, working to evolve the brand’s platform and communications to deliver great emotional impact, build brand awareness and improve customer experience.
Betty
Betty won two accounts, Minnesota Lottery and Wellmore Brands. The agency will lead creative work for Great Lakes Wellness and Jade Leaf Matcha, both under Wellmore Brands. It will also continue its work for Minnesota Lottery, which it has been partnered with for eight years.
Corner Table Creative
Rachel Brandt and Madeline Meade joined together to launch female-founded content shop Corner Table Creative. The agency’s initial clients include Sweetgreen, Kernel, Coterie, Ropes & Gray LLP, Cambly and Yahoo.
Helo
Helo launched a new Make Impact Work manifesto to help brands create activation and initiatives that have a meaningful impact on the planet. The new strategic ambition focuses on brand work that actively addresses social, economic and environmental issues.
InnoVision Marketing Group
InnoVision Marketing Group was chosen to lead the creative branding development for a new event-based dating app, Yes. InnoVision created a branding strategy that emulates the dream outcome of using the app, two hearts and a location pin in the logo, which symbolizes two people coming together in person.
Mark Allen & Co.
Mark Allen & Co. introduced PrideNow, a specialized LGBTQ+ public relations service for marketers. The consulting service is designed to help marketer connect with the spending power of the fast-growing LGBTQ+ community.
RPA
RPA’s executive chairman and co-owner, Bill Hagelstein, was presented with the Barton A. Cummings gold media award by the American Advertising Federation. The award recognizes distinguished individuals for their service to advertising through volunteer work with the AAF.
Sage Growth Partners
Sage Growth Partners, a healthcare growth strategy and marketing firm, has been selected as the communications and marketing agency partner for B-Secur, a global company specializing in advanced biosensing algorithms for health devices and platforms.
SCC
SCC was selected as the agency of record for the U.S. Highbush Blueberry Council. The two will work together to grow consumer demand and position blueberries as the world’s favorite fruit.
Sound Goods
Weston Fonger and Angelina Powers joined forces to launch Sound Goods, a new audio post and sound design studio. The two previously worked as a team at Vinylmix, with Fonger serving as sound designer and mixer and Powers serving as executive producer.
Stadium Creative Group
Asian production company AOI Pro. Inc. and U.S. production company The Stadium Creative Group, LLC have entered into a strategic partnership designed to expand their creative network. The partnership between AOI Pro. and Stadium will further expand the network, creating opportunities for collaboration with artists and creators.
Together Group
Together Group acquired Metajive and its subsidiary Pixel Perfect Development. Metajive has created over 400 projects for top companies like Nike, Porsche and the Council of Fashion Designers of America.
Total Media Group
Total Media Group joined with Mediaplus after a long-term partnership through their joint venture Total Mediaplus. Together, they now form Europe’s largest independent media agency.
TrunkBBI
TrunkBBI appointed Moonpig as its digital public relations agency. The agency is working with the company to bolster organic performance by employing digital PR activations to drive new referring domains.