Tata Capital’s strategy was twofold. First, they honed in on relevant topics within the Loan and Finance categories on Quora, ensuring their content was visible to the most pertinent audience. During the campaign’s second phase, the focus shifted to optimising Topics that yielded higher engagement and click-through rates, thus targeting users closer to the bottom of the funnel.Kaushik Chakraborty, head of marketing at Tata Capital, shared, “With a reach of 4.8 million at an efficient CPC, we successfully met our campaign objectives. This initiative showcases the strategic value of innovative platforms like Quora in modern marketing strategies.”
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