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The four megatrends that have kept PR bosses awake this year
By Glauk Mahmutaj, June 26, 2024
PRWeek has launched its first market report, collating its industry intelligence with detailed analysis and sector insight.
![Left to right: Emma Norman, managing director, TMW Unlimited; Olivia Wedderburn, executive social and influence director, TMW Tomorrow and Abbie Hughes, head of consumer, TMW Tomorrow.](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/tmwtomorrow.jpg)
TMW Unlimited launches social, PR and influencer division
By Lucy Shelley, June 26, 2024
TMW Tomorrow brings together teams from TMW Unlimited and Fever PR.
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Hennessy appoints UK consumer PR agency
By Evie Barrett, June 26, 2024
Moët Hennessy, the wines and spirits division of conglomerate LVMH, has added a consumer comms agency to its roster for the Hennessy cognac brand, after a competitive pitch.
![The Times front page](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/timesfront.jpg)
PLMR boss ‘sorry’ over Labour betting scandal
By Jonathan Owen, June 26, 2024
PLMR founder and parliamentary candidate Kevin Craig has apologised for a ‘huge mistake’ in betting against his chances of becoming a Labour MP.
![Jo Singleton](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/JoSingletonRS.jpg)
Smarts launches internal comms offer
By Evie Barrett, June 26, 2024
PR agency Smarts has announced the launch of a dedicated internal comms practice, led by a former Diageo employee engagement specialist.
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Aspect becomes 100 per cent employee-owned
By Elizabeth Wiredu, June 26, 2024
Scotland-based strategic comms consultancy Aspect has become an employee-owned business.
![Jay Rayner (Credit: David Levenson/Getty Images)](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/GettyImages-1235859486.jpg)
‘So many damn follow-ups’ – journalist Jay Rayner slates ‘unfocused’ PR outreach
By Siobhan Holt, June 26, 2024
The Observer’s restaurant critic and occasional feature writer, Jay Rayner, has criticised some PRs for sending a ‘vast number of emails that have absolutely nothing to do with his beat’ as well as repeated follow-up emails.
![Zad Rogers](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/ZadRogersRS.jpg)
Freuds names BAFTA-winning producer as group chief content officer
By Evie Barrett, June 26, 2024
Freuds Group has created a senior role to help it ‘produce more ambitious content across a wider range of platforms’.
![Ottilie Ross, Charlotte Brooks, Emily Gosen](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/MischiefCreativeDirectorsRS.jpg)
Mischief hires creative duo from Ketchum and Halpern
By Evie Barrett, June 25, 2024
Creative comms shop Mischief has signed two creative directors to ‘supercharge the creative output of the agency’.
![Edelman Trust Barometer Trust and Health in the UK special report](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/edelmantrustbarometer.jpg)
Edelman Trust Barometer: Government not trusted to address health needs
By Jonathan Owen, June 25, 2024
Just 29 per cent of young adults in the UK trust the government to do the right thing regarding their health needs and concerns, a sharp drop from the 46 per cent who expressed this view last year.