Levi’s The company’s direct-to consumer (D2C), or business to consumers, is growing. This growth has been attributed to the digital transformation of shoppers and their journeys.
The clothing company revealed Wednesday, April 3, its first fiscal quarter 2024. financial results Overall net revenues fell by 8%, and in the Americas they dropped 11%. The D2C segment grew 10% in the U.S. and eCommerce revenues jumped 13%. D2C brought in the highest net revenue for this brand yet, at 48%.
Levi Strauss & Co. CEO: “We continue to see strong growth in our direct-to consumer business globally, and have delivered robust comp growth for eight quarters running.” Michelle Gass On a conference call, analysts were told.
According to the PYMNTS report, “There is a growing demand for D2C. Younger generations are more likely than older ones to use these channels.What Online Features Drive Consumers to Brands, Retailers and Marketplaces?Created in Collaboration with Adobe.
This study, which was based on a survey conducted with more than 3500 U.S. customers, revealed that Generation Z shoppers were most likely to purchase directly from brands and least likely to shop via online merchants. Gen Z consumers said that they would definitely or likely prefer to shop at a brand’s online store, compared with 28% of all Americans.
The brand could benefit from this D2C model going forward. Brands have complete control of the customer journey with a D2C business model. This includes marketing, sales, and post-purchase service. They can provide a high-quality and consistent experience to customers. This will strengthen their brand loyalty.
Direct interaction between brands and customers via D2C provides useful data insights. By gaining information about customer behaviors, preferences and buying patterns, brands are able to better tailor products and marketing strategies.
Gass attributes the double-digit growth in eCommerce to the investments made by the brand in the site and app experience.
Gass stated that this is the direct result of investments made by Gass to improve the user experience, including search, navigation, and filtering abilities. Gass said that the company is also creating an engaging experience through improved product images and videos, which address a consumer’s key need to help people find their perfect fit.
In fact, having a simple, intuitive experience online can be incredibly helpful in driving both sales and customer loyalty. In the same PYMNTS and Adobe report, half of the consumers said they take into account the ease of the online checkout when choosing a merchant. And 40% of them said the same about the store’s navigation.
This can be important, given that many shoppers prefer to shop online. PYMNTS intelligence study “The 2024 Global Digital Shopping Index for the U.S. 2024 Global Digital Shopping Index: U.S. Edition“, created in partnership with Visa Acceptance Solutions A survey conducted in the United States of over 2,400 shoppers revealed that 37% chose to make purchases this way. Specifically, 11% prefers to purchase digitally and pick up in store, while 26% like to buy remotely through eCommerce channels.
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The Meta Business Services, Instagram and WhatsApp are affected by outages
You can also Instagram You can also find out more about the following: WhatsApp Some outages were reported in some countries, including the United States on Wednesday (3 April).
On Wednesday, afternoon Eastern Time, Downdetector Bloomberg displayed 3100 reports from Instagram users and 17,000 WhatsApp users of service outages. reported Wednesday.
Status page Meta PlatformsAccording to the report, Instagram’s parent company, WhatsApp, had said that “major disruptions occurred” with its transparency tools.
Meta has not responded to PYMNTS’ request for comment regarding this media report and others about outages of its platforms.
WhatsApp has addressed this issue via its social media platform XIn a statement made on a Wednesday afternoon Post byWe know that some people have issues at the moment, and we are working to get things up to 100% as soon as possible for all of our customers.
WhatsApp responded about three hours after the initial message. Post by: “And we’re back. “Have a great chat!”
Reuters reported that the outage of WhatsApp affected thousands around the world and lasted several hours. reported Wednesday.
The report, which cited data from Downdetector, said that in addition to the U.S. there had been reports of outages reported by users in India and the United Kingdom.
TechCrunch reported Tuesday, Meta status page WhatsApp Business API, Messenger Platform and Ads Manager were all affected.
Meta’s App suffered a major outage on 5 March, a full month before. FacebookInstagram Threads According to the report, they were unavailable for two hours.
The report stated that users received error messages stating that “something had gone wrong”, or they were either logged out, and could not log in again.
The Verge reported On Wednesday, there was also a user report of issues with Meta platforms Facebook Threads and Facebook. The report stated that any issues were resolved by the end of the day.
According to the report, while WhatsApp experienced the reported outage on Wednesday, the same issue did not affect other Meta platforms back in March. WhatsApp was last offline in 2022 for 2 hours.
Facebook’s 22-hour part Outage PYMNTS stated that in 2019 retailers, influencers and service providers were all likely to have had a bad day.
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