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Over the course of spring break, UNC Hussman’s 28 students visited the best advertising, PR and journalism firms in the world.
The students’ professionalism and ability to impress was outstanding. Heather StevensonAssistant director of Career Services at UNC Hussman. I received multiple emails from people at Intuit and Google, as well as Fleishman & Goodby about their satisfaction with my work.
“Students and the questions they asked and even their mannerisms.”
Stevenson led a group of 14 students on a Career Trek to San Francisco. Jay EubankDirector of Career Services at UNC Hussman. The students were able to network and learn valuable tips about careers at Google Cloud.
Career trek group of Goodby, Silverstein & Partners, San Francisco.
Stevenson stated, “It is all about the networking that students can experience first-hand.” As it is, Carolina students are only allowed to go on a single trek during their stay. I would love for us to be able do more.
Nydia Clifton, ’25 Advertising and Public Relations and Contemporary European Studies are her double majors. Although she said she’d like to work for a global PR company, she was open to the idea of going on the trip. Professionals encouraged her to do so.
It’s okay if you don’t get everything that you desire. Clifton told Clifton that there are likely other opportunities for you to take advantage of. So I felt like I could [work wherever] “I am able to be flexible because I do not have a fixed job or employer.”
Clifton gained insight on the daily work of public relations professionals and the differences between corporate communication and public relations. He also learned how public relations is related to different companies including technology companies.
Emma Kate Lauf ’25 She said that she had connected with professionals in San Francisco on LinkedIn. Lauf is a student of advertising, Hispanic Studies, and public relations. She gravitates to UX and accessibility design elements because she has personal relationships with people who are disabled.
Lauf stated, “I have realized how many online experiences could be enhanced for both people with disabilities as well as able-bodied individuals.”
Lauf has taken UNC Hussman accessibility courses twice. She was inspired to fill out several applications for internships offered by different companies on the flight home.
Without internet, I would have to say “No too.” “I was writing essays and saving Word documents,” Lauf explained. Because I wanted to finish it.”
The students were able to meet Hussman or UNC alumni in almost all the locations they visited. David Tinson ’96 Electronic Arts J.J. Carter ’96 You can also find out more about the following: Tyler Musialowski ’20 FleishmanHillard is a leading global firm in the field of marketing and advertising. Helen Johnston Google Cloud:
Over 5,000 miles away, Associate Professor Lucinda AustinAssociate Dean for Graduate Studies and Research at UNC Hussman Hui YangAssistant director for global, immersive, and professional programs brought 14 students from Austin to London, England, as part of Austin’s class “MEJO447: Media in United Kingdom”. The career trek program and the global trip, although separate programs from each other, helped UNC Hussman graduates to share their knowledge of networking and provide experience.
Students who visited London were able to meet professionals at Amazon Studios, FleishmanHillard and other companies such as Bloomberg News, CNN International. Dimoso Public Relations was also present, along with the stadium of Chelsea Football Club, Dovetail UK, Weber Shandwick, Dovetail UK’s UK office, Dovetail UK in London, Dovetail UK UK, Dovetail UK. Lynn Thomasson ’07, Lauren Kent ’17 You can also find out more about the following: Gentry Sanders, ’17. Students also met with City University of London.
The MEJO477 group of FleishmanHillard, London.
Students in Austin’s classes produce research groups on London media and journalism, collecting data and presenting their findings by the end of each semester.
The group includes a number of experts who are still working on a project, tentatively entitled “Ways the British media cover the Royal Family during scandals and crises” as well as how they respond to minimize reputational damage. Allison Roland, ’24Advertising and Public Relations is a major.
Roland explained, “We are talking about case study.” It’s really interesting because it all started unfolding while we were in London.
Roland says she was surprised to learn about what journalists do, when they include the Royal Family.
They talked about the pressure that exists to present information in a manner which is kinder to them. Roland: “I thought it was very interesting to just touch upon the issue of bias in what we explored with the British press.” They have to tread carefully or they will lose their spot in the media.
“Correspondent, that is a very valuable title.”
Roland loves asking professionals about how large or small an agency is.
I find it [question] Roland asked: “What are the advantages of working in a small agency, or if it is larger?” Dovetail UK only has a few employees, but this is a good thing because they can “learn directly from the boss.”
Major in Advertising and Public Relations Samantha Molloy, ’24 The hands-on experience at each agency was incredible. She was thrilled to see behind-the-scenes of Chelsea Football Club’s stadium as a soccer enthusiast.
Molloy explained that although they didn’t shake hands, the team did visit their press room and locker rooms. We learned a great deal about the financial side and the way that works in the sports community.
Molloy stated that the trip was beyond her expectations. She loves sports but her passion is branding, consumer products and hospitality. She met Sanders at Amazon Studios, which was her favorite place.
Molloy stated, “I got the chance to ask her questions one-on-1 about things such as portfolios, branding and where she came from.” She’s an amazing icon. “She’s an icon and fantastic.
Students were interested. “It was beyond what I expected.”
Austin says the benefit of the trip is to highlight the immersive experience and gain insight into the UK media landscape, as well as to understand the impact of working in the field. This experience helps to bring classroom discussions alive.
Stevenson stated that the Tar Heels are helping Tar Heels through the experiences and networking gained from these trips.
I have never met a Tar Heel that didn’t want give back. Stevenson, a Tar Heel himself, said that making connections with students so they can give back is his favorite part. Then, I hope, and tell them this: “In the future, when you are working at a business, we will reach out and visit you, then you can give back to the students who come behind you.”